Cradle to Cradle certified Follow
The phrase cradle to cradle (c2c) was coined by Walter R. Stahel in the 1970s to describe a system of lifecycle development, and adopted by a team at the Environment Protection Encouragement Agency (EPEA) in the 1990s. By applying c2c principles, packaging could be made from reusable materials, then recycled back into the production of other goods and products without producing any waste. In 2002, William McDonough & Michael Braungart, published a landmark book Cradle to Cradle: Remaking the Way We Make Things, and began the movement to certify products and packages that applied these principles.
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