The demand for foods produced more “naturally” arose out of a response to the introduction of synthetic pesticides and herbicides in the 1940s and the resulting movement toward organic farming. By the early 1970s, the need for standardized organic labeling became apparent to the western leaders of the organic movement who worked to pass laws and create certification standards and processes. In 1973 the California Certified Organic Farmers (CCOF) organization was formed and in 1974, Oregon enacted the first organic state laws in the country. During that same period, the Western Alliance was formed among organic activists in the three Pacific border states. In 1985 the Organic Food Production Association of North America (OFPANA) was formed in Massachusetts and joined forces with the Western Alliance to work collaboratively on nationwide standards that would unify the language, practices, tools and certification requirements. Ultimately these original trade associations became the Organic Trade Association (OTA), a national organization of over 1,500 members representing businesses across the organic supply chain that addresses all things organic, including food, fiber/textiles, personal care products, and new emerging sectors.