Dietary Supplements account for $35 billion in US consumer sales (2013) and is growing at 7% annually. Some 68% of Americans now take supplements. In addition, health food and natural product stores have traditionally been sources of products for remedies and therapies from other health care traditions including Homeopathy, Ayurveda, Oriental Medicine and Naturopathy. Grouped together under the rubric “alternative medicine”, these practices are discussed regularly in the aisles of natural product stores among consumer customers and between customers and store staff. This section covers the nutritional supplements and alternative medicine practices that are most often sought after by consumers.
What you will learn in this section:
The essential attributes of vitamins and minerals, where they are obtained and how they affect the body.
The names and uses of the top forty highest selling medicinal botanicals (herbs).
Basic information about sourcing and manufacturing of herbs and botanical supplements.
The definition, names, purposes and attributes of popular specialty supplements.
Basic information about alternative therapies and systems of medicine that rely on natural food stores for products, networking and informal referrals.